New logo alert! I cannot lie, this was a bit more challenging than I expected. I wanted a logo that was simple, but versatile enough to be able to use it on different social medial pages. I also wanted it to fit well with my blog page, which has a similar style to what you see above. Personally, I am drawn to the simple and clean designs. Though this goes against much of what we are taught, I actually am drawn more to simplicity and neutral color tones.

Since my primary topic of my blog is living a balanced and healthy lifestyle, I wanted to do something that was clean, but also a little fun. The phrase, “the balanced babe” popped into my head, and I thought it fit my blogging style well. The blush pink watercolor is something I pulled from my headline photo. It was important to me to incorporate the same visual “feel” of my logo, as the rest of my media pages.

When I started sketching my ideas on paper, Pinterest became my best friend. I searched for different font ideas, as well as different shapes for the logo. I decided to go with the square because it seemed clean and more modern than other shapes I was seeing. I am still struggling a bit with the font, but I like the idea of mixing a cursive font with a clean and modern font. Again, simple and clean is my goal, but the cursive gives a little more character and interest to the image.

Now, lets just take a moment to chat about how many times I completely erased the start of this project in Adobe….it’s embarrassing! After more attempts than I would like to admit, I finally got the ball rolling on something that looked like what I had pictured in my head. I started with the watercolor image as my background. I then created the rectangle shape and edited the stroke and colors. That’s when my hunt for the perfect font began. I searched for a while, looking for a “modern swoopy cursive”, whatever that means. I ended up downloading a few different fonts within Illustrator to try them out, and settled on this one. As mentioned before, I am still not sold on the cursive at the top, but think it’s a good start. Finally, I cropped the image to make it more optically pleasing and easier to work with.

I will mention that I feel as though something is missing from the middle of the logo. Initially, I liked the idea of having an open space in the middle, but I do think it looks a little bare. Overall, I am happy with my first draft…things can only go up from here!

This is a very simple sketch I drafted for my blog logo. I tend to lean toward the clean and simple side of design, especially when it comes to my blogging or social media. I thought the phrase “the balanced babe” was fun because it goes well with the “b” trend of my name, but also fits with the theme and overall vibe of my page. The shading in the background will be a soft watercolor stroke, which matches the headline photo on my home page. I’m sure I will add a bit more to this when I draft it up, but I like the idea so far!

I wanted to make an image that could be used as a headline image for a YouTube channel or blog page. Since my primary focus with my blog is living a balanced and healthy lifestyle. I wanted to show different aspects of life that help portray balance.

I started this headline by choosing a simple background color. This needed to be something that was attention grabbing, but did not distract the viewer from the message of the headline. I also wanted it to feel like “me”, so naturally I went with a coral color, subtle, I know. I then added text, which needed to be a font that was large enough to hold an image within it. Using the lasso tool, I cut out my images from other Photo Shop tabs, and drug them into the background. Side note, the images I am using were taken by my husband. Somehow I got lucky enough to have an amazing husband who is also a professional photographer/videographer! Anyway, back to the project. The masking tool allowed the photos to appear to be within the “My Life” letters. Finally, using the Free Transform tool, I adjusted the images to fit within the text.

One critique from my draft, was that the letters didn’t appear to be large enough. A critique of my own was that the letters were not centered within the background, and I felt there was too much background for the headline in general….we’re our own worst critic, am I right? So, I cropped my background and centered my text. I then resized the font to be significantly larger, and adjusted the photos within each letter.

Overall, I think the headline turned out pretty good! Of course there are always new ideas and critiques I can think of when creating something like this. Knowing me, it would eventually not even be the same project when I was done! I enjoyed learning new processes and tools within Photo Shop, and hope you feel inspired to create a healthy and balanced lifestyle for yourself too!

I wanted to make an image that could be used as a headline image for a YouTube channel or blog page. Since my primary focus with my blog is living a balanced and healthy lifestyle. I wanted to show different aspects of life that help portray balance.

I was inspired to make something like this when I was viewing multiple YouTube channels that were lifestyle focused. It still needs a bit of work and creativity, but that’s the point of a “draft” right?